What Would Jillian Michaels Do—About Your Sales Page?
To appreciate Jillian Michaels and how she can help you with your sales page, you will need a brief history of women’s fitness videos, and how they made me feel: (Scroll down to watch these classics.)...
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The Patent-Pending Aaaaaaagw B.S. Detection Device
Studies show approximately 86 percent of what I write is total B.S. That sentence represented the 14-percent, non-B.S. group because it was specific. (Arithmetic, no hands!) Most of what I write is...
View ArticleA bribe you can believe in
I recently decided I’m not above bribing my clients. A bribe is a kind of guarantee. And, like bribes, guarantees often introduce an element of distrust: “If you don’t like it, I’ll give you your money...
View ArticleA mad libs sales page pep talk
Indifference. Silence. No response at all. The reason we don’t write our sales pages is not because we’re afraid people will say no. It’s because we’re afraid of nothing. We’re afraid of nothing, so we...
View ArticleInstead of this, consider that.
Vitamin-rich substitutes for every business & self-promotin’ occasion. Instead of a deadline with milestones, consider a date with milkshakes. Instead of a case study, consider a LIVE client...
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Don’t pitch me, ‘piph me!
Instead of following up, pitching, staying top-of-mind—why not epiphanize them? Let’s do that! Oh, please, can we? Here, your first ‘piph is on me. 5 steps to epiphanize your way to victory (& turn...
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