Instead of following up, pitching, staying top-of-mind—why not epiphanize them?
Let’s do that! Oh, please, can we?
Here, your first ‘piph is on me.
5 steps to epiphanize your way to victory (& turn your newsletter into an ‘Piph Dispenser):
1. Find the ‘Piph.
What epiphanies can you give these specific people to make their work easier? Don’t know? Meet with them 1:1. Listen. Afterwards, capture the epiphany! Maybe the epiphany is only tangential to your paid work, since this person would refer you rather than hire you. But it’s 100% part of your mission, because it’s about how you solve problems. Your perspectives, your beliefs, the “why” behind your work. This, and not a super-spiel, is why people buy and refer.
2. What cliffhanger moment led to this insight?
Don’t give us the background story from chapter one. Start in the middle of the action. Let our imaginations fill in the blanks. Just tell us what happened once something big started to happen. Turn your next email into a mini-Moth story.
4. ‘Piph ’em.
The (mini) Content Dreamhouse can make writing feel like home.
5. Give the tiny victory moment.
A ‘piph is incomplete without action. What’s the tiniest, smallest, baby-koala step they could take to get a victory moment right now? Is it a script? A body movement? A recipe? A piece of candy? What? Bonus points for proof points on why it’s worked & who’s already used it.
No pitch! Just the ‘piph, please.